When tasked with a brief to design for GAP Inc., I wanted to play into the brands relationship with denim alongside its developments in sustainability. In doing so, I researched environmental changes affecting inuit culture, combined with the structure and decoration used throughout traditional inuit clothing. Consideration of the GAP consumer was key, and therefore I wanted to target women aged 25-45. This resulted in a six-outfit collection that focused on layering panelled garments, manufactured in organic and merino wool, and organic cotton denim.