When tasked with a brief to design for GAP Inc., I wanted to play into the brands relationship with denim alongside its developments in sustainability. In doing so, I researched environmental changes affecting inuit culture, combined with the structure and decoration used throughout traditional inuit clothing. Consideration of the GAP consumer was key, and therefore I wanted to target women aged 25-45. This resulted in a six-outfit collection that focused on layering panelled garments, manufactured in organic and merino wool, and organic cotton denim.

tamara henrikson

This site was designed with the
website builder. Create your website today.
Start Now